Our Story

Here is the story behind Fuze and how we almost got it completely wrong!

Pre-workouts Sucks

After trying hundreds of dollars of pre-workout, I was disappointed.
Terrible formulas with underdosed ingredients. You're stuck with 30 serves of one awful flavour filled with artificial flavours and colours, only to realise you hate it by the third scoop.

I thought I had the perfect solution.

What if we separate the flavour?

Build a high-quality unflavoured pre-workout base, then let customers add their own flavour mix-ins. Want to try something new? Just grab a different flavour.

We spent months designing the system. Unflavoured base + separate flavour tubs.

Here's what actually happened:

The flavours didn't work; they were gimmicky and difficult to use. Plus, some customers did not enjoy all their flavours and would stick to just one, defeating the entire concept.

But then we noticed something:

People kept reordering the unflavoured pre-workout. Not for the flavours but because they just genuinely loved the pre-workout itself.
Customer ended up mixing the pre-workout with juice, cordial or any of their favourite drinks. While others enjoyed it unflavoured for its clean and no-nonsense formula.

Plus, they loved the formula with sustained energy, improved pumps and focus from properly dosed ingredients.

So we made a call:

Scrap the flavour concept. Double down on what actually worked—clinically effective, unflavoured formulas that deliver real results.

Now with improved formulas and a stim-free option.

Just pre-workouts that actually do what they're supposed to do.